Beauty has always been Pakistan's favorite past-time. But lo and behold its not always #metoo but #himtoo. Pun intended, absolutely for our client. With the leverage and bane on virality, Fourth Arc takes the brand to frontiers rarely been visited before. From the commencement we developed their operational and brand identity from web development to managing them with vigor on social media. The brand has a penchant for celebrity alliances and digital PR. All in a days work for 3d Lifestyle Pakistan. It is to both of our credit that we achieved a landmark goal in conversion marketing for 3D in December 2017.